Early in the planning of Woodstock, 50 years ago this year, co-founder Joel Rosenmann had a hunch that he and his team were on to what would soon become a cultural touchstone. “I think it came in stages for me,” Rosenmann tells the Guardian, looking back at the three-day event in which wound up defining a generation. “We weren’t thinking if it would become legendary or not, but from the beginning we knew we had something extraordinary. Despite it all, Rosenmann (whose Woodstock Ventures licensed the branding to Lang’s production company) remains optimistic about its prospects. “The reason why I love Barak and Jamila’s film so much is that it showcases what I feel is the most important part of Woodstock.

Source: The Guardian May 25, 2019 06:00 UTC