“We would need a relentless understanding and sensitivity to consumers even as we hold true to the sport and quality of competition," says PKL league commissioner Anupam Goswami in Mumbai. We have to look for heroes from sport, make them role models and icons. All cricketers would like to play the IPL and all kabaddi players want to play in PKL. The Women’s Kabaddi Challenge did not take off after the initial launch. As and when a women’s league is done well, it will be the strongest women’s contact sport in the world.

Source: Mint April 20, 2019 00:33 UTC