“Those Adnan Sami memes… They are funny but it’s getting out of hand,” he says, taking a sip of his coffee as the conversation goes to more than just his next music venture. But his latest music venture Of Pakistan aligns perfectly with the ‘cultural war’ that Pakistan and India have decided to fight through bans. While he discovered many gems, the real eureka moment was that the one type of music that everyone had heard or was listening to in Pakistan was Bollywood music. Shuja attributes multiple reasons to the undying popularity of Bollywood music and on top of that is a dearth of original compositions. He strongly believes that a lack of original Pakistani music (both branded and unbranded) created a vacuum that is being filled by dated Bollywood songs.

Source: The Express Tribune March 06, 2019 05:56 UTC