The global creator economy is valued at a few hundred billions, all of which is founded on a fragile assumption that more communication leads to higher value. In the creator economy, noise is plentiful, but signal is rare. Much of today’s creator economy prioritises speed, clarity, and optimisation, often at the expense of depth and resonance. Taken together, Nyāya and Chitra Śāstra offer a composite answer to the central crisis of the creator economy: why so much content disappears while so little endures. As the content and creator economy matures, its central challenge will no longer be scale, but significance.

Source: dna January 19, 2026 13:29 UTC