Boohoo churns out 100 new products daily on its website but, with no stores to fill, it can produce only 25 items of a design to test demand‘It was tough.There’s no point in saying it was easy, it was tough,” John Lyttle, 54, says about the past year. The Boohoo boss faced more challenges than most business leaders — he managed the online fast-fashion retailer through coronavirus, his 20-year-old son Louis died suddenly and he was engulfed in a scandal about unsafe and alleged illegal conditions in its Leicester supply chain. One year on and Lyttle, a fast-talking Irishman fuelled by black americanos, is in a rush to move on and it becomes clear there’s no chance he, or the company, will pause for breath any time soon. “We grew by 41 per cent last year, we managed our way through Covid, we had all the media and investor attention last summer

Source: The Times July 11, 2021 22:52 UTC