Open up TikTok and there’s a good chance you’ll be confronted by a teenager in the bathroom. Unlike the kitchen, living room or even bedroom, bathrooms are private spaces, where parents and siblings are trained to not barge in. Videos shot in the bathroom consistently outperform those shot elsewhere, many creators say. They call it “the bathroom effect.” Milli2nd, a 21-year-old music producer known for performing with a mirrored pyramid over his head, said he has shot the same video in multiple settings and the bathroom versions win. “Ones I’ve done in the bathroom get much more views,” he said.

Source: New York Times January 23, 2020 07:52 UTC