"We're way behind the curve," Benjamin said, lamenting the lack of communication from the federal government. "In perfect lockstep -- as the EUA is set to be announced -- the paid messaging campaign has already begun," Pratt said. "We need really expansive public health campaigns that are engaging community-based organizations and trusted leaders and Black communities. A senior administration official added that the paid messaging campaign was only one part of the government's communication efforts. For most Americans, the prospect of receiving a coronavirus vaccine is still months away, leaving a window of opportunity to educate the public.

Source: CNN December 11, 2020 20:58 UTC