"In India, water is cheap mainly for political reasons. "India is home to nearly a sixth of the world's population but gets only 4 percent of the Earth's fresh water. Sustainability EffortsCoca-Cola has a sustainability page on its India website to show its efforts on water replenishment, reduction and recycling. Competition for water is only set to grow in the next few decades, increasing costs and risks for companies looking to heed Modi's call to "Make in India. It has helped conserve 200 billion liters of water so far, according to the company.

Source: Economic Times July 04, 2016 11:19 UTC