“Appropriate pricing of water is possibly the best way to ensure it is used judiciously.”In India, water is cheap mainly for political reasons. As he waits for monsoon rains to replenish groundwater, he holds out hope that Karnataka’s state government will soon provide a direct water supply to his factory. One of the worst droughts in decades this year prompted Maharashtra to cut water supply to industry by as much as 50%. The distress among Ballari’s small garment-makers signals a long-term threat to Prime Minister Narendra Modi’s plans to turn India into the world’s next big manufacturing powerhouse. S ustainability effortsCoca-Cola has a sustainability page on its India website to show its efforts on water replenishment, reduction and recycling.

Source: Mint July 04, 2016 05:26 UTC