Several new companies offer watches that are made solely with recycled and sustainable materials; frequently, donations to like-minded organizations are part of their business plans. Take Triwa, whose name is an acronym for Transforming the Industry of Watches. “We had a soul-searching moment and decided that the new way of transforming the industry was to make the industry sustainable,” said Ludvig Scheja, its creative director and one of the founders. Ever since, Triwa has sold watches made of materials like recycled ocean plastic and metal reclaimed from firearms. On its website, the carbon footprint of each timepiece is listed, determined by a digital calculation tool from the Swedish tech start-up Doconomy.

Source: New York Times September 26, 2021 09:00 UTC