Ireland’s advertising watchdog has upheld a complaint against an off-licence group that claimed in a “humorous and exaggerated” advertisement written by artificial intelligence (AI) that Buckfast Tonic Wine would leave consumers “feeling like they’re on top of the world”. “I drank Buckfast Tonic Wine before my job interview and I got the job! “I had a glass of Buckfast Tonic Wine before my wedding and I don’t remember saying ‘I do,’ but my wife assures me that I did,” according to another testimonial. ASA said its independent council noted that the advertisers had withdrawn the advertisement on receipt of the complaint. “The council also noted that the area of Douglas extended to approximately 32km and encompassed 19 townlands,” ASA said.

Source: The Irish Times November 18, 2025 18:45 UTC