Watchdog rules against Santa Coke adSCREEN SHOT Coca-Cola's "It feels good to give" campaign was used across the South Pacific. The board agreed with the coalition that Coke is an "occasional food" and therefore should not be targeted at children and young people. NZPA University of Auckland Professor Boyd Swinburn says the ASA's code for advertising to children lacks teeth. The board found that Santa had a strong appeal to children and therefore encouraged children to "engage with the content". Hale said both the sugar sweetened Coke and the artificially sweetened Coke in the advertisement are defined as 'occasional' drinks.

Source: Stuff February 23, 2018 01:03 UTC