“Amazon HQ2 will be Amazon’s second headquarters in North America,” the company said in its promotional material. Amazon likewise gained enormous amounts of raw publicity from its search for a second headquarters. Consider a recent routine news release: “Amazon Announces 14th Inland Empire Fulfillment Center in Beaumont,” it said. But the headquarters story leaked to outlets including The Washington Post — owned by Mr. Bezos — and The Wall Street Journal. Jeff Bezos announced to a horrified American populace that it was now living inside his company’s second headquarters.”

Source: New York Times November 06, 2018 18:44 UTC