Indeed, the choice of the name “Twitter” gives us an idea of the non-essential nature of the platform at its launch. But, as the saying goes, with great power comes great responsibility: Twitter is not a toy. You don’t have to be chained to your Twitter feed (or any other social media site) thanks to social media monitoring tools such as Buffer and TweetDeck. This is especially relevant in the wake of recent revelations of “trolling.” Twitter users anticipate a response to their comments and questions. Automated social media tools can assist you in handling traffic, but without the human touch, they will not go far enough in satisfying your audience and clients.

Source: Forbes February 05, 2019 12:22 UTC