KARACHI - Warner Music Group (WMG) has partnered with Pakistani company Giraffe, one of South Asia’s leading music and audio production com­panies, which was co-founded by Xulfi, the stage name of celebrated artist Zulfiqar Jabbar Khan, and CEO Muhammad Ibrahim. Warner Music and Giraffe now will come together for the next season of Coke Studio Season 15. Warner Music, while leveraging its immense global influence, will also help support the artists and their artistry in Pakistan. We look forward to signing and developing our talent by deliver­ing the best-in-class service, as well as continuing to produce in­novative content.”Alfonso Perez Soto, President, Emerging Markets, Warner Mu­sic, comments: “Pakistan has a rich music scene that offers huge opportunities for a global music company. Through the powerhouse that is Coke Studio, Xulfi and Ibrahim have proven to be phenomenal A&Rs that will be invaluable in Warner Music’s growth in the region.

Source: Daily Nation January 28, 2024 04:23 UTC