Warner Music Group has acquired Sodatone, a data analytics platform designed to unearth emerging talent. Founded in 2016, Sodatone tracks streaming, social media, touring and playlisting data. The acquisition is the latest deal orchestrated by CEO of Recorded Music Max Lousada. The 44-year-old executive’s decision will likely add a competitive edge over its counterparts Universal Music Group and Sony. As the youngest member of our growing family of brands, Sodatone will help to differentiate us in the search for the superstars of tomorrow.

Source: Forbes March 28, 2018 18:26 UTC