Warner Bros Discovery Ad Chief Jon Steinlauf Declines To Address Reports Of Aggressive Upfront Pricing Asks, Notes “Complexity” Of Merged Company’s “Different Paradigm”
Jon Steinlauf, Warner Bros Discovery’s Chief U.S. Advertising Sales Officer declined to offer an update on the company’s upfront ad sales progress during Credit Suisse’s 24th Annual Communications Conference. In upfront conversations with media buyers, he said, WBD has offered a package of linear, streaming and digital inventory under the name Premiere. Related Story Warner Bros Discovery Begins Buyouts As First Step Toward Trimming Ad Sales Force By Up To 30%“We have a different paradigm this year,” the exec said. “There’s a streaming/digital marketplace, which every company that owns linear networks is engaging in, and there’s the linear marketplace. If a content company is willing to do something in streaming, what’s the impact on linear?
Source: CNN June 15, 2022 21:01 UTC
