War room touted amid Vietnam rivalryListen to this articleA pagoda decorated with millions of ceramic pieces woos visitors to the city of Da Lat in the Central Highlands of Vietnam. This situation requires the new government to establish a tourism war room in collaboration with private sectors to plan a proactive tourism strategy. "We need a tourism war room supported by private operators to plan the low-season and long-term strategy." Regarding the first-quarter outlook, overall hotel performance is expected to be similar to that of last year, both in terms of occupancy rate and room rate, he said. Mr Thienprasit said that since Chinese New Year in 2026 will fall in mid-February, the number of Chinese tourists might pick up next month.

Source: Bangkok Post January 19, 2026 23:29 UTC