“Disruptions to business will always be there, and the best thing is to learn and prepare how to ride through them. She adds that for SMEs to survive hard times, key is to create efficiencies in their operations and identify ways to manage cash, which can kill or build any business. Mercy’s move to seek business training to gain skills that would sail her business through difficult times is a reflection of the steps a growing number of SMEs are taking today. And now, more and more SMEs are taking up trainings to prepare for bad times, an inevitable occurrence for any business. This would challenge Munene Githira to co-found Orac Branding, a start-up that runs a curriculum on integrated branding, training businesses on aspects of digital branding, brand development, promotion and customer promotion, to better compete and survive.

Source: Daily Nation May 30, 2023 17:14 UTC