In my last post, I railed about the horrific idea of attempting to automate thought leadership and PR. But for small businesses wanting to save time and money while increasing the positive results of public relations, I was heartened to discover a do-it-yourself PR idea that works. A UK agency, PR in a Box, has developed a one-stop shop that provides small and startup businesses with an economical way to make their PR more successful for as little as £125.00 (US$168.92) per month. PR in a BoxThe idea caught my eye because my own company had formerly attempted this model with a set of utilities called MyPRToolbox.com. Early-stage PR is best conducted by the direct participants who have the understanding and passion to represent the company well.

Source: Forbes July 19, 2017 18:11 UTC