If you take away the free sandwich, the free trips from points, the free upgrades, etc., will the ... [+] customer still come back? gettyThere is a difference between a repeat customer and a loyal customer. Many companies have a customer loyalty program—at least that is what they call it. What’s the difference between a marketing program and a loyalty program? I recently read an article in RetailWire that focused on another way to create customer loyalty.

Source: Forbes May 09, 2021 11:26 UTC