Sara WeinrebWhat if I told you I had a technique that helps you build an offering that was instantly desirable to your target customers? Here are three ways, according to design thinking principles, that you can use empathy to deeply understand your target market. ObserveSpend time at locations that your target customers go to and just observe them, like a very curious scientist. If you are targeting mothers, does your target customer hang out after elementary school pick-up with her friends? If you are trying to build a local, sustainable coffee shop, go spend the day as a customer at a coffee shop (or several!).

Source: Forbes September 23, 2017 15:00 UTC