Magazines Waning brands rethink strategy as new entrants take over turfKodak, once a global giant in film and photography industry went under for being too slow to adopt innovations. “After a long history in Unilever, we have decided that the future of the spreads business now lies outside the group,” he said in a statement. “There has been a resurgence of butter across markets that has led to a decline in spreads sales. Defending the spreads market has also been made harder by the higher nutritional value of butter and changing views on nutrition. Unilever’s spreads business includes Blue Band, Becel, Dorina, Flora, Psychka, Rama, Country Crock, Bertolli, Stork and I Can’t Believe it’s Not Butter.

Source: The North Africa Journal April 16, 2017 17:48 UTC