Amazon, Alibaba and Walmart are among those building such a model.Amazon acquired the 400-store network of Whole Foods last year. As part of the deal, Walmart will start selling Aura-branded e-readers made by Kobo, a division of Rakuten , in stores and online at Walmart.com. "For Walmart, India is an exciting and priority market. Adeal could give Flipkart access to Jet.com's pricing mechanism to help take on Amazon, said one of the persons cited above. Jet.com, with its ability to lower prices as customers add more items to shopping carts, could help Walmart and Flipkart reach more customers.

Source: Economic Times January 30, 2018 18:23 UTC