Vudu gave Walmart digital cred, but the primary rationale for the 2010 deal was to provide insurance against declining in-store sales of DVDs. And Walmart will convert your old discs into digital copies, for a fee, and house them in your Vudu library. For Walmart to seriously compete, it would have to devote resources—both creative and financial—toward providing original Walmart-branded content as Netflix, Amazon and Hulu have all done. That’s because, he said, most original content is of the R-rated variety for adult viewers. “There is a gap in the original content-market, and Walmart is most definitely the company that could fill it,” McQuivey said.

Source: Mint March 28, 2018 13:30 UTC