The legal spat has brought to the fore concerns long raised by small traders and a right-wing group close to Prime Minister Narendra Modi's ruling party. The GOQii case could snowball. The All India Online Vendors Association told Reuters in a statement it plans to file a plea to join GOQii's case against Flipkart on behalf of 3,500 online sellers it represents. But GOQii last month found Flipkart's website showed the devices on sale for 999 rupees and 699 rupees. "We are standing behind any small trader, businesses who suffer online," said Ashwani Mahajan, SJM's co-convenor, adding it would discuss GOQii's legal case against Flipkart with government officials.

Source: Mint June 04, 2019 11:15 UTC