Walmart Inc. is trying again to build a membership program that can rival Amazon Prime, the Amazon.com Inc. service with more than 150 million members. Delivery from Walmart stores for nonmembers typically costs around $9 per order. The new program doesn’t include free delivery from Walmart.com, which sells millions of items. Walmart hopes the new program will appeal to busy shoppers and will add more perks in coming months, said Janey Whiteside, Walmart’s chief customer officer. In tests, Walmart shoppers with a membership spend more and shop more often with the retailer, she said.

Source: Wall Street Journal September 01, 2020 03:56 UTC