Superlatives flew and drinks flowed Thursday night as AMC Networks hosted hundreds of media buyers at an upfronts-timed dinner inside a warehouse in Manhattan’s West Village. Stars and creators of the company’s shows across AMC, IFC, Sundance TV, BBC America and WEtv mingled at the tables and executives delivered short bursts of remarks and announcements. The notion of a streaming series airing on an ad-supported, linear TV network is not unprecedented—Univision last year made a co-branding deal with Netflix that brought Netflix standout Narcos to the No. “People have incredibly deep connections to our content,” said Charlie Collier, president of both AMC and Sundance. He then played a reel showing AMC viewers’ videotaped reactions (culled from YouTube and not orchestrated by the network, executives insisted) to AMC shows.

Source: Forbes April 07, 2017 16:35 UTC