Waitrose Waitrose to close part of its loyalty scheme at end of February Exclusive: ‘pick your own offers’ scheme was too confusing for customers, company saysThe scheme offered millions of myWaitrose card holders 20% off 10 chosen products from a range of hundreds. Photograph: Waitrose/PAWaitrose is to close part of its loyalty scheme at the end of February after customers complained they found it too confusing, the Guardian has learned. Members of HotUKDeals, the UK’s biggest deal-sharing community, spotted that the scheme was due to close on 28 February. Waitrose will instead be “investing more in tailored vouchers and personalised offers sent through the post or at the checkout”, the document says. A spokesman for Waitrose said: “We are always looking at how we reward our customers.

Source: The Guardian February 05, 2018 19:08 UTC