Phil Schiller, senior vice president of worldwide marketing at Apple, speaks about the new iPhone models. For the first time in the history of the iPhone, Apple is not going to release its preorder numbers from the first weekend. Yet that's not the reason Apple is giving for choosing not to announce preorder numbers. JUST IN: Apple says it will not be releasing iPhone pre-order numbers as it traditionally has in the past. It therefore sees little point in announcing preorder numbers when the firm is constrained only by the output of its factories, details it may want to keep close to the chest for its own purposes.

Source: Washington Post September 12, 2016 17:18 UTC