Wai Wai, a popular noodles brand from Nepal, is making a big push to further grow its brand in India. Wai Wai is completely different and developed for the youth and larger section of the society. The Nepalese noodle brand is currently number two in India after market leader ready-to-cook noodles brand Maggi. So far, the brand has grown in India through word-of-mouth publicity and by the students’ community from the North-East who carried Wai Wai wherever they went to study or work. It is currently number two in India after market leader ready-to-cook noodles brand Maggi, and has a 27 per market share in the noodles segment.

Source: The Hindu August 02, 2016 18:45 UTC