WWE has gone heel turn crazy in recent months, pulling off notable moves to the dark side for Bobby Lashley, the Bella Twins, Dean Ambrose and even Daniel Bryan. Styles is fresh off a babyface WWE Championship reign that lasted for more than a year, just became the No. The timing is right for a Styles turn, too. Perhaps that's why WWE doubled down on a potential Styles heel turn on this week's SmackDown, when Shane McMahon warned his father to "be careful what you wish for" as Vince said he wanted a more aggressive Styles. If anything, WWE's struggling TV ratings demonstrate that a Styles heel turn could be big enough to revamp the SmackDown product in a way that very few things can.

Source: Forbes January 02, 2019 14:03 UTC