WWE Hell in a Cell emanates from San Antonio, Tx., and while Mick Foley will return as a guest referee to celebrate the 20th anniversary of his career-making fall from the cell, fans are focused on WWE's surprise unveiling of a new red structure. #HellInACell red hell in a cell cage wtf that dumb I don't know what is Vince obsession with the color red pic.twitter.com/b40F2PGGzP — Amr Adawi (@amrgamesxd) September 16, 2018Why is the 'Hell In A Cell' structure Red now? WHY NOT PAINT THE CELL RED? The red cage ties into the hellfire and brimstone theme that has become synonymous with a structure that is annually touted as one of WWE's most dangerous match. WWE is no stranger to controversial branding strategies, especially when it comes to the color red.

Source: Forbes September 16, 2018 18:00 UTC