WSL and WSL 2 clubs are not prohibited by the Control of Alcohol Act, which prevents the consumption of alcohol in view of the pitch in the men's game. However, competition rules implemented by WSL Football currently mean it can only trial it. We have our own League Cup final, so we can see the appetite from our fans then," said Buckley. There are still 'drinking free' zones in stadiums, but clubs are using innovation to grow fanbases and increase attendances in the WSL. Fans can buy strawberry Daiquiri cocktails at Goodison Park and Arsenal have held workshops this season to design the perfect matchday experience for fans.

Source: BBC January 23, 2026 21:05 UTC