Mark Read, chief executive officer of Wunderman Photo: Getty ImagesAdvertising giant WPP WPPGY 0.24% PLC is folding its digital ad firm Possible Worldwide into digital agency Wunderman, according to people familiar with the matter. Mark Read, Wunderman’s global chief executive officer, was one of the executives responsible for the creation of Possible. At that time, Mr. Read was chief executive of WPP Digital. Most recently, Possible has been bulking up on its Amazon expertise, as marketers seek out help in dealing with the e-commerce giant and its growing ad business. WPP Chief Executive Martin Sorrell has been outspoken about Amazon’s growing presence in the ad business.

Source: Wall Street Journal July 05, 2017 21:56 UTC