WLDKAT Hyaluronic Acid + Vitamin A+E Lip Gel Courtesy of WLDKATThe launch of skincare brand WLDKAT was perfectly planned. That’s the beauty of a start-up—when there’s only seven of you, you can be really scrappy, really quick. “Those are non-negotiables right now to be in the space,” Zunzunegui says. But researching and partnering with people like Credo who has the strongest sustainability position as well, I think that’s where you find your way.”Zunzunegui is no stranger to the beauty world. “We wanted to create a brand and skincare brand that’s not traditional, it flexes with you, it’s an extension of personal style, which is why the packaging and the artwork is so different from what you see traditionally.

Source: Forbes August 11, 2020 18:56 UTC