In just eight months, e-commerce’s share of fashion sales nearly doubled from 16 per cent to 29 per cent globally, jumping forward six years’ worth of growth, the report said. One of the crucial elements to thrive in the era of e-commerce is the pace of delivery, so a shorter lead time would be of the essence. “We have been working with ASOS, a British online fashion and cosmetic retailer for the last few years. “The online platforms or e-commerce sites prefer shorter lead time and smaller quantities, both of which are barriers for Bangladesh.”So the e-commerce retailers tend to take their orders to Turkey or anywhere else with a short lead time, he said. With the existing business model, a manufacturer is happy capturing a bulk amount of work orders, said Sharif Zahir, managing director of Ananta Denim Technology.

Source: Dhaka Tribune December 09, 2020 18:22 UTC