New voluntary codes of practice restricting the advertising and marketing of food and non-alcoholic drinks have been announced. They apply to “non-broadcast advertising” of high fat, sugar, salt (HFSS) foods, such as snack foods, fizzy drinks and confectionary. For example, HFSS foods will only be marketed in consumer publications where the adult readership is 75 per cent or greater. “This needs to change and the codes will help support that change.”The codes will complement Broadcasting Authority of Ireland regulations on restricting broadcast advertising of HFSS foods to children. Food Drink Ireland, which represents the food and drink sector, welcomed the new codes.

Source: The Irish Times February 14, 2018 15:24 UTC