Volkswagen brand chief Herbert Diess presented his plan for the next ten years, and for the first time in many years, I saw something that wasn’t a collection of platitudes and fluff. The product strategy of Volkswagen’s core brand can be put into four short words: More SUVs, more EVs. A lack of SUVs, not dieselgate, was why Volkswagen blew its chances to become world’s largest automaker last year. By 2025, Volkswagen wants to “sell one million electric vehicles per year, and become the worldwide market leader in electro mobility,” Diess announced. “We want to be the first OEM to reach that number,” Diess added, in case the message wasn’t received.

Source: Forbes November 23, 2016 11:28 UTC