Volkswagen’s has confirmed it will rename its US operations as “Voltswagen of America” as it shifts its focus to electric vehicles. You could be forgiven for thinking that Volkswagen changing its name to reflect its electric future - and along the way chucking 70-some years of carefully crafted brand awareness in the bin - might be an early April Fools joke. The traditional VW Dark Blue colour logo will remain for gas-powered vehicles and it will use a new light blue logo for electric vehicles. The company will use “Voltswagen” as an exterior badge on all EV models and other vehicles will only have the VW emblem. The Volkswagen brand aims to invest €16 billion in electrification and digitalisation by 2025.

Source: The Irish Times March 30, 2021 13:18 UTC