“There will be no renaming of Volkswagen of America,” Volkswagen spokesman Mark Gillies said in an emailed statement Tuesday night. ADThat left some branding experts scratching their heads about the strategy — particularly when the auto giant was at the center of a massive emissions scandal in September 2015. It’s just terrible.”ADOn Monday, a version of the rebrand announcement was “accidentally” posted on VW’s website, then disappeared, prompting social media speculation on whether the name change was simply an April Fools’ Day stunt. ADApart from its emissions scandal, Volkswagen also faced an uproar last year when it was forced to apologize for a racist advertisement posted on its Instagram account. “Now everybody is talking about their progress in electric vehicles,” he said.

Source: Washington Post March 30, 2021 14:55 UTC