Starting with our all-new, all-electric SUV the ID.4 - available today.”While many news outlets approached the statement with a dose of skepticism, asking if it was in fact an early April Fools’ joke, Volkswagen assured them it was real. A Google search for “Voltswagen” on Wednesday afternoon surfaced an ad— “Voltswagen Is Not Our Name—But Charging Is Still Our Game—that directed users to Volkswagen’s homepage. “Is, ‘Is this for real?’ ‘Is this something that I’m going to do, and am I going to test Volkswagen? They put a question mark over whether Volkswagen takes this seriously or not.”This wasn’t Volkswagen’s first foray into comedic advertising. We’re living in such a different world that people are walking into.”Many marketing experts saw Volkswagen’s joke as a breach of trust at a time when companies have been striving to earn consumers’ confidence after a yearlong pandemic.

Source: Forbes April 01, 2021 14:03 UTC