Vodacom Tanzania is focusing on growing its data business, mobile payments system and cloud services to stay on top of the East African nation’s competitive telecoms market. Vodacom controls 32 per cent of the country’s 40 million mobile subscribers, ahead of companies including Tigo Tanzania, a subsidiary of Sweden’s Millicom, and a local unit of India’s Bharti Airtel. In 2016 Vodacom launched a payments system enabling its eight million mobile money subscribers to make payments to more than 10,000 merchants, from small shops to restaurants. A little more than half of Tanzania’s total mobile subscribers have mobile money accounts, national regulator data shows, suggesting room for growth. “I think Tanzania can be the leading country across Africa driving this mobile payments strategy.”Another growth area is data, he said.

Source: The Star April 21, 2018 12:11 UTC