As the official smartphone of the tournament, the brand is reinforcing its drive for global expansion and consumer connection through the world’s most beloved sport. JUNE 11, 2021 (COLOMBO, Sri Lanka) – As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. In its “To Beautiful Moments” campaign debuting today, vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down. “As we rapidly expand our global business, it is extremely important for us to connect with people through the beautiful moments in life that are special to them and cared about most,” said Spark Ni. “To learn more about the “To Beautiful Moments” campaign and vivo’s activations around UEFA EURO 2020™, visit https://www.vivo.com/lk/activity/euro2020.

Source: The Nation June 11, 2021 11:02 UTC