Health insurance is not most people's favourite subject. But Neville Koopowitz, the chief executive of insurance company Vitality, has a secret weapon: the company mascot, Stanley the dachshund. 'Those who engage in the Vitality programme fully have 39 per cent lower mortality risk, if they get to Platinum status,' he says. Vitality, says Koopowitz, is the third largest health insurance operator in the UK with 15 per cent of the market, behind Axa and Aviva. Isn't it hard in the middle of a cost-of-living crisis, to persuade people to take out a health insurance policy or to join a gym?

Source: Daily Mail January 14, 2024 13:03 UTC