National tourism agency VisitBritain has this week started rolling out its new multi-million pound international campaign for 2023 to drive tourism to Britain. The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a dynamic, diverse and exciting destination, packed full of activities to come and enjoy now, with a warm British welcome at its heart. In Canada and the USA the campaign, called ‘Fake (Br)it Till You Make It,’ highlights the richness of Britain’s regional diversity. The phased advertising campaign gets underway with a variety of local phrases used alongside destination images from across Britain. VisitBritain’s ‘See Things Differently’ campaign is part of the UK Government’s GREAT campaign.

Source: Ethiopian News February 24, 2023 15:13 UTC