“However, with the event canceled due to coronavirus outbreak, businesses were forced to compensate by embracing digital marketing — using internet-based approaches. “The coronavirus is compelling workplaces throughout China to take the digital plunge,” Zhao said. “Online consumers are increasingly comfortable with app-based video calling on mobiles and other devices.”Omdia’s Consumer Insights Survey 2019 found more consumers use mobile-app-based video calling than app-based voice calling. App-based and online video calling and conferencing are now fairly reliable, easy-to-use and accessible services. With the current spike of demand, the growth of UC services will ramp up and potentially twofold from our earlier estimation.

Source: Manila Times March 14, 2020 16:07 UTC