Virgin Atlantic won’t fly from London to Sao PauloAs of May 2024, Virgin Atlantic was supposed to launch a daily, year-round nonstop flight between London Heathrow (LHR) and Sao Paulo (GRU) using a Boeing 787. In reality, Virgin Atlantic sort of loses its identity in all of this, since Delta and Virgin Atlantic largely operate flights interchangeably depending on demand, and Virgin Atlantic has the advantage of lower operating costs. Even though Virgin Atlantic had arranged to have a partnership with LATAM for its Sao Paulo service, I’m also not surprised that Virgin Atlantic might not have succeeded in the market. Virgin Atlantic’s route network (sort of)Bottom lineVirgin Atlantic will be canceling its planned London to Sao Paulo route before it even launches. What do you make of Virgin Atlantic cutting Sao Paulo before it even launches?

Source: Indian Express November 16, 2023 16:22 UTC