“There is an innate preference for Virgin Atlantic as evidenced by customers both in the UK and the US. “This will be another hallmark of innovation from Virgin Atlantic. I don’t feel that we are any less Virgin Atlantic, even more so. In fact, Virgin Atlantic joined the Worldwide by EasyJet virtual-interline partnership last October. “The only people who become the most loved travel company and have a chance of achieving that is Virgin Atlantic.

Source: Forbes April 11, 2019 08:03 UTC