The Indian captain has now surpassed Argentine football legend Lionel Messi in the list of most valuable brands among athletes, according to Forbes. Kohli's value this year stands at $14.5 million while Messi is ranked ninth with $13.5 million. Tennis legend Federer tops the list with a brand value of $37.2 million followed by NBA star LeBron James ($33.4m) and sprint king Usain Bolt ($27m). The 28-year-old's brand value was expected to rise up by 20-25% this year. The 3-0 Test series whitewash in Sri Lanka made Kohli the only Indian captain to register two series wins in the island nation.

Source: India Today October 26, 2017 06:28 UTC